Rusta will open 27 new stores in 2026, a new record for the company. Fourteen stores will open in the autumn, including three on 11 November in Sweden and Norway and one in Dortmund, Germany, on 12 November. This will give Rusta eleven stores in Germany. Following the autumn expansion, the chain will have a total of 258 stores across its four markets, according to a press release.
According to CEO Cathrine Wigzell, the expansion is enabled by a strong store opening pipeline. At the same time, Rusta continues to develop its online sales, which are now available in all markets.
