Media giant Disney and software company Adobe have entered into a multi-year agreement to jointly develop customized generative AI models for Disney’s businesses in theme parks, film and sports. Reuters reports this.
The collaboration will, among other things, shorten development times in Disney’s theme park business and streamline concept development at Walt Disney Studios.
The AI models will be trained on Disney’s intellectual property and be exclusive to the company.
The technology will also be used to increase engagement among sports audiences on ESPN.
According to Disney, the AI tools can shorten creative processes from months to hours or days.
