US card giant Visa expects Christmas shopping in the US to increase by 4.5 percent in November and December, the strongest growth since 2021.
Adjusted for inflation, the increase is expected to be 1.1 percent.
Consumers plan to spend an average of 777 dollars on Christmas gifts, up 5.6 percent from 2025.
Rising incomes and household wealth support consumption despite higher prices.
At the same time, more expensive travel is expected to lead more people to prioritize physical Christmas gifts over experiences.
