Finwire attended Fonddagen 2026, organized by Fondbolagens Förening (The Swedish Investment Fund Association), where several leading voices from the financial industry shared perspectives on current trends and future developments in the fund market.
One of the highlights was a presentation by Susan Yavari of EFAMA, who discussed the evolving landscape for digital assets and tokenized funds in Europe, offering valuable insights into how the market and regulatory environment are developing.
The event also featured a well-received panel discussion on the changing ETF market, with Emma Viotti from Handelsbanken Fonder, Erkki Rusi from J.P. Morgan Asset Management, and Oscar Björklund from Lysa. The panel explored key trends, market developments, and future opportunities within the ETF space.
Another important discussion focused on financial literacy. Niklas Uppenberg from Finansinspektionen, Emma Hedman from Ung Privatekonomi, and Dr. Ylva Baeckström from King’s Business School and the University of Gothenburg shared insights on differences in investing behavior and financial knowledge between women and men — an issue that continues to deserve strong attention.
Finwire would like to thank Fondbolagens Förening for a well-organized and highly insightful event.
